Many luxury brands strive to offer their VIP clients experiences they can’t find anywhere else, but few do so with the same intensity as the Ferretti Group. In fact, its seven brands organize top-tier private events throughout the season, ranging from multi-day parties at some of Italy’s most renowned and exclusive hotels and clubs to taking over the iconic Crazy Pizza venue during the upcoming Voiles de Saint-Tropez.
And when it comes to major private events, few can rival the Ferretti Group Private Preview, which has been kicking off the boat show season at the Monaco Yacht Club for the past eleven years. Over the years, attendees have enjoyed gala dinners and private concerts featuring stars such as Sting, Elton John, Robbie Williams, and others.
This year’s event may have been the best yet: clients, owners, and select guests enjoyed an exclusive preview of five world premieres from Itama, Riva, Pershing, and Custom Line. In fact, the group’s seven brands unveiled 41 new boats at the event.
The guests also enjoyed an exclusive live performance by OneRepublic, singing and dancing to some of the American band’s biggest hits, such as “Apologize” and “I Ain’t Worried.”
“The Private Preview is much more than just an event,” said Stassi Anastassov, global CEO of the Ferretti Group. “It’s the moment when our brands, our team, and our owners come together around what the Ferretti Group does best: creating extraordinary boats and unforgettable experiences. This eleventh edition has been exceptional. Five world premieres, an extraordinary fleet, and an atmosphere that once again demonstrated the strength, appeal, and Italian spirit of our seven brands. But the most important sign is the reaction of our owners, dealers, brokers, and guests: enthusiasm, confidence, and a genuine eagerness to see what’s next.”
“We’re now heading to Cannes and Monaco with tremendous energy. Our ambition is very clear: not just to participate in the international yachting season, but to lead it—with stronger brands, more innovation, outstanding design, and an increasingly obsessive focus on our owners. The Ferretti Group is moving from being good to being great, and this fall will demonstrate exactly what that means.”
“The best collaborations stem from a shared vision,” said Bernard d’Alessandri, secretary general of the Monaco Yacht Club and president of Cluster Yachting Monaco. “Over the years, the Private Preview has become one of the most exclusive events in the international yachting world. It is a special occasion that brings together, by invitation only, boat owners from around the world who share the same passion for the sea and a commitment to excellence, conviviality, and elegance. This international community perfectly reflects the spirit of our initiative, ‘Monaco, Capital of Advanced Yachting.’”
Stay tuned. The boat shows have only just begun.
