Tourism generated more than 3 billion euros in the Balearic Islands during the first four months of the year, a figure that places tourist spending at levels virtually identical to those of 2025 and consolidates the strong growth seen in recent seasons, during which the rate of increase in revenue has doubled or tripled that of visitor numbers.
Specifically, revenue totaled 3.091 billion euros, two million more than in the same period last year. The industry is confident that the summer will bring another season of record highs in this regard and that, at the same time, it will allocate a larger share of the market to complementary offerings than last year.
The restaurant industry expects consumer spending to be somewhat more robust this year. Juanmi Ferrer, president of Restauración Mallorca-CAEB, notes that the general trend among establishments is to keep prices in check so as not to drive away customers who have been cutting back on discretionary spending over the past two years: the rising cost of lodging and airfare has significantly reduced the portion of the budget allocated to non-hotel spending—whether at restaurants, shops, excursions, or other leisure activities—so the goal is to stimulate spending again by avoiding price hikes.
This trend toward saving is particularly evident in European markets, which are the main source of visitors to the Balearic Islands. Visitors from the rest of the world—especially from certain regions that are seeing a gradual increase in the number of travelers—are driving spending, even though they account for only a small portion of the total.
Thus, long-haul source markets—particularly those in North America (the U.S., Canada, and Mexico) and Asia (China, India, Japan, the Middle East, etc.)—show higher relative spending, exceeding 300 euros per person per day, according to data from the Balearic Islands Institute of Statistics (IBESTAT) for the month of April. Among the main European markets, three specific groups—Nordic, Swiss, and Italian—lead this ranking with up to 211 euros per person per day. In absolute terms, Germans are once again, inevitably, the group with the highest total spending, as they account for the largest number of arrivals as the top source market: nearly 1.2 billion euros in total.
Maria José Aguiló, executive vice president of the Mallorca Hotel Business Federation (FEHM), emphasizes the “focus on value” that is guiding business policies, which should result in “lower occupancy rates accompanied by higher prices.” The assessment of the start of the year varies depending on the region and the type of accommodation, although she asserts that “starting in June, we should begin to see a rebound” that leaves the 2025 figures behind.
The new director of the Ibiza and Formentera Hotel Business Federation (FEHIF), Santiago García Ramón, echoes this sentiment, noting that the overall booking trend is “very similar to last year,” characterized by shorter stays and less urgency to finalize vacation plans. As for demand for the high season, there is a noticeable slowdown, with fewer advance bookings, particularly in the tour operator sector. “That doesn’t mean it won’t sell out in the end: people are waiting longer to book due to the uncertainty of the broader geopolitical context, but they end up coming anyway.” In fact, in May and June, occupancy is higher than a year ago in four-star hotels, while it remains the same in five-star hotels.