The Ibiza Island Tourism Promotion Board held its Annual General Meeting, an event that brought together 80 attendees, including institutional representatives, member companies, partners, and professionals linked to the island’s tourism sector. The event served as an opportunity to take stock of the work carried out by the organization during 2025 and to share with members the key initiatives undertaken by the Board and its various product clubs. Trade shows and national and international promotional activities, press and familiarization trips, in-house events, professional gatherings, communication campaigns, content creation, and collaborations with companies and institutions were all part of a year of activities aimed at showcasing Ibiza’s diversity and expanding the reasons to discover the island beyond the peak months of the season.
Throughout the Assembly, presentations were given on the initiatives developed by Eating in Ibiza, Enjoy Ibiza Activities, Ibiza Health & Beauty, Ibiza Luxury Destination, and the Ibiza Convention Bureau, in addition to the work carried out by Descubre Ibiza and other areas of focus within the organization.
The Assembly also provided an opportunity to share updates on the progress of various projects and to highlight a working model based on specializing the product offering through product clubs, as well as on the involvement of member companies and collaboration with public and private administrations and entities. During his remarks, the president of the Ibiza Tourism Promotion Board, Alejandro Sancho, provided an assessment of the season and the main challenges facing the island.
Sancho has argued that tourism success should not be measured solely by the number of visitors, but also by the value that the industry generates and its ability to benefit hotels, restaurants, retail, leisure, transportation, activities, services, local suppliers, and, ultimately, Ibizan society as a whole. “Ibiza’s future does not necessarily depend on having more tourists. It depends on those tourists generating greater value for the local economy,” he noted.
The president also highlighted the diversity of Ibiza’s business community, arguing that “quality is not synonymous with luxury” and that large establishments, small businesses, family-owned companies, and traditional enterprises all contribute to the island’s identity and authenticity.
He also stressed the need to maintain and strengthen public-private partnerships in order to jointly address Ibiza’s major challenges. “Ibiza’s major challenges—housing, mobility, water, energy, human resources, unlicensed practice, sustainability, and competitiveness—cannot be solved by anyone acting alone. We need an island-wide vision, planning, legal certainty, investment, and collaboration,” he stated.
A collaborative effort with the sector
The involvement of member companies was also highlighted; their participation makes it possible to carry out a significant portion of the initiatives presented during the event, as does the ongoing collaboration with government agencies and public and private entities. The Ordinary General Assembly is also one of the association’s main forums for bringing members together, providing an opportunity to share with them both a review of the association’s past activities and its current lines of work. Fomento del Turismo de la isla de Ibiza thus continues to work toward promoting a diverse range of tourism offerings, drawing on the expertise of its product clubs and its collaboration with the island’s business and institutional communities.
The closing remarks of the Assembly were delivered by Pere Joan Planas, managing director of the Balearic Islands Tourism Strategy Agency (AETIB), followed by Juan Miguel Costa, the Consell d’Eivissa’s island director of tourism.
