The Spanish women’s fashion brand COOSY has marked its brief visit to the Balearic Islands by opening a pop-up summer store in Palma, an initiative that is part of its strategy to interact with customers in key destinations during the summer season.
The venue will be open on June 16 and 17, from 10:30 AM to 8:00 PM, at the Cantina Grill, inside the recently reopened Club de Mar. From this space, the brand will showcase a selection from its women’s fashion line, characterized by pieces primarily made in Spain and a commitment to contemporary design and versatility.
To commemorate this inauguration, the company held a private event on Monday organized by Fiona Ferrer, which brought together representatives of Balearic and Madrid society. Among the attendees were Elisabeth Reynes, Martina Benvenuto, and other guests from the business, social, and cultural spheres. The event also featured a live performance by the singer Juan Peña.
Founded in 2011 in Pontevedra by Virginia Pozo, COOSY has evolved from its beginnings as an online multi-brand store to consolidating itself as a brand specializing in women’s fashion, with a particular focus on the evening wear and ready-to-wear segments. Currently, the company has a network of more than twenty company-owned and partner points of sale in Spain, as well as a presence in over 200 multi-brand stores both nationally and internationally.
The brand has based its growth on a model centered on local production, with around 80 percent of its collections produced in Spanish workshops, as well as on a strategy focused on sustainability and responsible consumption. Its key areas of focus include the use of certified and traceable fabrics, collaboration with local workshops, and the promotion of initiatives related to social inclusion.
The opening of this pop-up store in Palma is the latest in a series of expansion and positioning initiatives the company has undertaken in recent years to strengthen its presence in the national market. At the same time, COOSY continues to expand its product range and strengthen both its retail network and its online channel, supported by a solid customer base and a sustained growth strategy.
With this initiative, the company brings its collections to the attention of the island’s residents and visitors during one of the year’s busiest periods for tourism, thus boosting its visibility in one of the Mediterranean’s leading destinations.
