Few Spanish artists have managed to forge such a cross-generational connection as Rels B. And perhaps one of the keys lies precisely in what his new album embodies: the feeling of having left the noise behind. Mallorcan Daniel Heredia Vidal, known worldwide as Rels B or Skinny Flakk, presented Love love Flakk this week at a listening party held in Madrid’s Plaza Mayor, which was transformed for a few hours into a sort of open-air emotional studio where thousands of fans heard his tenth studio album for the first time.
There was something symbolic about the scene. Right in the heart of a fast-paced city, one of the world’s most listened-to Spanish artists spoke of patience, emotional stability, and love—no longer seen as a dizzying rush, but as a refuge. “In these times when everything moves so fast, having people’s attention for even a moment is a privilege,” the artist said gratefully during the event.
Mallorca remains at the heart of this global phenomenon. Although he now boasts over 23 million monthly listeners on Spotify, fills stadiums, and has established himself as one of the most influential Spanish artists in Latin America, Rels B continues to represent a generation of artists born outside the traditional hubs of the Spanish music industry. His story begins far from Madrid or Barcelona and is directly linked to a new Balearic cultural identity that is far more international, creative, and exportable.
With *Love love Flakk*, the artist is likely embracing his most introspective phase to date. The album, consisting of eleven tracks, serves as a synthesis of many of the sounds that have defined his career: Afro beats, R&B, lo-fi, bossa nova, and atmospheric pop. But beyond the style, the album revolves around a very specific idea: maturity.
“This album has been a healing experience for me,” she explained during the presentation. A statement that perfectly captures the tone of an album that addresses topics such as learning to set boundaries, managing anxiety, acknowledging mistakes, and finding emotional stability after years of constant exposure.
Musically, Rels B continues to move with a rare ease between genres. The album blends samples, Afro beats, Latin influences, and more melodic structures without ever losing that minimalist, instantly recognizable identity that has made him one of the most consistent Spanish artists of the past decade.
The restraint in terms of collaborations is also striking. In an industry where albums increasingly function as collective platforms, Love love Flakk takes a more personal approach, featuring only occasional guest appearances such as those by Kali Uchis or DJ Swet.
Rels B’s success also reflects another increasingly visible phenomenon: the growing influence of the Balearic Islands within contemporary cultural industries. For years, the islands were primarily known abroad for their association with tourism and leisure. Today, they also export creative talent that has a global impact in music, fashion, art, and the audiovisual sector.
In the case of Rels B, Mallorca is not merely his place of origin but a fundamental part of his artistic identity. Even at the height of his international fame, the artist has maintained a certain distance from traditional media overexposure, building a career rooted much more in a direct connection with the public than in the conventional celebrity circuit.
Two months after packing Madrid’s Riyadh Air Metropolitano, the Mallorcan artist seems to be enjoying a particularly strong run. But perhaps the most interesting thing isn’t the scale of the phenomenon, but the shift in narrative. Far from the urgency or excess that often accompany the music industry, Love love Flakk sounds like the exact opposite: someone who has realized that growing can also mean turning down the volume.