Helly Hansen once again demonstrates why it is the undisputed leader in technical marine apparel with the launch of its new collection, designed for both Olympic sailors and summer cruising enthusiasts. This time, the brand has worked side by side with sailing legends to create gear that withstands the harshest conditions on the planet without compromising on comfort or style.
For the most grueling transoceanic challenges, the crown jewel is the Ægir Ocean Smock Top, a survival tool designed in collaboration with record-holder Thomas Coville. Made from premium nylon sourced from recycled fishing nets, this garment features a completely watertight seal made of latex and neoprene, combined with a four-layer membrane capable of repelling water under extreme pressure. Meanwhile, those looking to “fly” over the waves in coastal regattas will find their perfect partner in the HP Foil Flyer Salopette, developed with the NYYC American Magic America’s Cup team. These pants stand out for their lightness and an aerodynamic fit so precise that it eliminates any drag on deck.
The collection also focuses on everyday versatility and women’s footwear. Speed enthusiasts can stay steady on their feet thanks to the HP Foil Flyer Sailing sneakers, which feature a non-marking, non-slip rubber outsole and quick-drying materials. For the torso, the iconic, best-selling Crew Midlayer Sailing Jacket 2.0 has been redesigned based on feedback from professionals: it eliminates unnecessary plastics and features an ultra-warm fleece lining along with a secret inner zipper—perfect for embroidering each team’s crest.
Finally, the rugged Pier 4.0 jacket offers maximum durability for coastal use with articulated sleeves designed to make it easier to put on a life jacket, while the HP Salina Polo for men is a summer essential thanks to its lightweight fabric, stretch, and powerful SPF 50+ sun protection.
With this launch, Helly Hansen once again fulfills the promise that began in Norway in 1877: to develop professional apparel that helps people stay alive and feel alive at sea.
