Vinícius Jr. (25, São Gonçalo, State of Rio de Janeiro, Brazil), one of the leading figures in world soccer, has found in Es Pujols, on the island of Formentera, the perfect summer retreat where he can enjoy privacy, luxury, and relaxation. The Real Madrid player spends his summers in this enclave because of its peaceful atmosphere and its ability to offer privacy away from the media spotlight, a quality that helps reinforce its image as an exclusive destination in the Pitiusas.
The soccer player’s presence has further put Es Pujols on the international map of luxury tourism. His choice of this corner of Formentera is driven not only by its beauty but also by the sense of calm it exudes, making it a regular getaway for celebrities seeking a break without compromising on quality.
The tourist hub of Formentera
Beyond this media spotlight, Es Pujols has undergone a gradual evolution from its origins as a small fishing village to becoming Formentera’s main tourist hub. Its growth has been both measured—always respecting the scale of its surroundings and maintaining a direct connection with its natural landscape—and geared toward meeting the latest needs of the luxury tourism market.
With wooden huts by the sea and traditional boats like the llaüts—linked to the traditional fishing practices of the Pitiusas Islands—its maritime heritage remains deeply embedded in its identity. Although it is currently regarded as an exclusive, high-end tourist destination, it is a town that has not lost sight of its past or its traditions. On the contrary, it has transformed them into one of its major attractions, while maintaining a model of sustainable, low-density tourism in its landscapes.
Es Pujols Beach, with its turquoise waters, white sand, and small rock formations, is one of its main attractions. This setting is complemented by a well-rounded range of tourist amenities, where hotels, restaurants, and small businesses coexist in perfect harmony—a scene that is particularly evident along the boardwalk at dusk.
Today, Es Pujols is a destination that strikes a rather unique—and much-envied—balance between tradition and tourism. Its ability to grow without losing its identity has established it as one of the most sought-after summer destinations in the Pitiusas, equally appealing to domestic and international visitors as well as media personalities like Vinícius Jr.