There are places that never stop reinventing themselves. Ibiza is one of them. Every season, new spaces, culinary offerings, and experiences emerge, turning the island into a global showcase of trends. But beyond the most anticipated openings or the big names that dominate the summer calendar, there is a common thread that explains why it remains a unique destination: its ability to transform every moment into an experience.
On an island where creativity and innovation are part of its identity, Ploom – the brand of heated tobacco devices and flavored nicotine sticks for adult smokers – finds a natural environment in which to connect with consumers through experiences that focus on design, music, and innovation.
It is precisely this ability to reinvent itself that has made Ibiza an international benchmark for brands seeking to be part of contemporary culture. It is with this vision that IBIZATE was born, a platform designed to integrate into some of the island’s most iconic settings. More than just a summer campaign, it offers a different way to experience Ibiza through creativity, music, and design.
Music as a meeting point for innovation
It’s no coincidence that Ploom is heading this project alongside Ushuaïa Entertainment, the company behind some of the most influential venues on the international scene. This collaboration places the brand at the heart of Ibiza’s so-called ‘trinity of electronic music’: Ushuaïa Ibiza, Hï Ibiza, and [UNVRS], the new immersive entertainment concept that is redefining nightlife with cutting-edge productions. Together, these three venues transform the island into the world’s premier clubbing destination every summer.
One of the most exclusive spaces on this tour is the Ploom Room, located at The Unexpected Hotel. With stunning views of the iconic Ushuaïa Ibiza complex, this private space brings together Ploom Club members, international guests, and participants in various branded events in an environment where design, aesthetics, and sensory experiences are part of the experience. More than just a meeting point, it is a privileged vantage point from which to experience the energy of Ibiza from a different perspective.
From the stage to design: the same philosophy of innovation
This same philosophy that defines some of Ibiza’s most iconic venues is also reflected in Ploom AURA, the latest generation of the device developed by the brand for adult smokers. Inspired by contemporary Japanese design, its minimalist aesthetic makes it an accessory that complements the premium lifestyle embodied by IBIZATE. Inside, it incorporates Smart HeatFlow™ technology, designed to heat tobacco evenly and provide a consistent experience, in line with the brand’s commitment to design and convenience.
The focus on personalization is also part of this ecosystem. Alongside the Ploom AURA device, the brand introduces LYO, a line of tobacco-free, nicotine-containing sticks developed for Ploom devices, designed for those looking to explore different flavor profiles within a single experience. One of the new additions this summer is precisely the introduction of this range of sticks, which expands the possibilities for personalization within the Ploom ecosystem.
When experience becomes the true luxury
The way summers in Ibiza have evolved also reflects how visitors’ expectations have changed. Today, luxury is no longer measured solely by access to an exclusive private club or a stay in a top-tier hotel. It is measured by the opportunity to enjoy authentic and carefully curated experiences that resonate with those seeking more than just entertainment.
In this context, IBIZATE becomes a new expression of this evolution, bringing Ploom to an environment where music, design, and creativity are part of the same cultural dialogue. The collaboration between Ploom and some of Ibiza’s most iconic venues demonstrates that summer can also be experienced from a different perspective: one in which music, creativity, and design go hand in hand.
Because Ibiza has always been much more than just a destination. It’s a way of life. And on an island where every summer sets the trends for the future, initiatives like IBIZATE reflect a different way to enjoy it: through creativity, innovation, and those moments that last long after the music has stopped playing.
Legal notice
These products are not without risks and their use involves inhaling nicotine, an addictive substance. For adult use only.