In Ibiza, where the tourist season represents an extraordinary proportion of the island’s economic and social activity for a few months, Pikes has found a way to give back a part of what it has received to the community that has hosted it for more than four decades. This summer, the historic hotel has raised more than one million euros for local organizations in Ibiza and Formentera since launching its 2024 charity initiative.
The figure has also shown a significant increase. In the first year, €130,000 was raised. By 2025, the amount had risen to €600,000. By 2026, cumulative contributions had already surpassed the one million euro mark and continue to grow.
The mechanism behind the program is deliberately simple. During events held at Pikes, customers can make a donation to one of the participating organizations. Representatives and volunteers from these organizations are present on the premises, where they receive the donations directly. According to Pikes, 100% of the proceeds go to the beneficiary organizations, with no intermediaries, commissions, or deductions.
The model aims to make the relationship between the donor and the recipient as direct as possible. But it also has another goal: to highlight the organizations that work on the islands year-round and that, in many cases, have fewer resources and less visibility than the large national organizations.
More than just a fundraiser
For Pikes, the program isn’t just about channeling money. The presence of volunteers at the hotel turns every event into an opportunity to explain the work these organizations do and to raise awareness about their causes among the thousands of people who pass through the hotel during the season.
This is a significant factor in a context where local organizations don’t always have extensive communication or fundraising structures. Every conversation with a client can lead to a new donation, but also to insights, contacts, and greater visibility for the organization.
Pikes himself defines this approach as a way to “provide a platform” for the organizations he collaborates with. At the same time, it sets criteria for deciding which causes are included in the program: local organizations that work with people in situations of need, crisis, or danger and, in the case of children, projects related to their development, well-being, and protection.
The organization’s stated policy is that it does not make contributions in exchange for advertising. Pikes maintains that the initiative is not part of a conventional sponsorship agreement but rather a direct support mechanism.
Eight beneficiary organizations in 2026
Throughout 2026, the program involves eight organizations that address various needs within the communities of Ibiza and Formentera: Diocesan Caritas of Ibiza, Proyecto Juntos, the Cancer Association of Ibiza and Formentera, Ibiza Care 4 Cats, the Conciencia Foundation, the Multiple Sclerosis Association of Ibiza and Formentera, APFEM, and the Association of Families of People with Alzheimer’s.
The selection reflects a wide range of areas of intervention, from caring for vulnerable people to the fight against cancer, neurodegenerative diseases and multiple sclerosis, mental health, and animal welfare and protection.
There is also a special exception tied to Pikes’ own history. Care4Cats has a relationship with the establishment that dates back to the presence of cats at the hotel for the past four decades. Pikes also provides annual support to the Mercury Phoenix Trust, the organization created in memory of Freddie Mercury to fight AIDS, as part of the singer’s birthday celebrations.
From 130,000 to more than one million euros
The initiative’s progress is, in itself, one of its most surprising features. In three seasons, revenue has gone from 130,000 euros in 2024 to 600,000 in 2025 and to a cumulative total of over one million in 2026.
The jump from the first to the second year highlights how much the program has grown in such a short time. But the financial figure is only part of the story. The other part lies in a tourist establishment’s ability to use its own activities—its events, its customers, and the reach it has during the season—as a meeting point between the private sector and the local community.
On an island where Pikes has been part of the social and cultural landscape for more than 40 years, the initiative proposes a simple idea: that being part of a community also means contributing to it. And, in this case, that contribution has already exceeded one million euros.